Emerging Markets

Building healthcare technology capability where the need is greatest.

Across Africa and other emerging markets, the opportunity to get healthcare technology right from the start is real. Governments and health systems are making platform decisions today that will shape clinical care for the next 20 years. The advisory challenge is not optimization of a mature system. It is making the right foundational choices before they become hard to reverse.

The experience of building healthcare technology in the GCC, a region that moved from low digital maturity to sophisticated clinical infrastructure in under a decade, is directly transferable.

The opportunity in emerging markets is not the same conversation as everywhere else.

Most healthcare technology advisory is built around mature markets: optimizing existing deployments, navigating vendor relationships, extracting ROI from sunk investments. That is not the starting point for a government health authority in Ghana or a new private hospital group in Angola.

The starting point is: what platform do we select, how do we govern the implementation, how do we build internal capability so we are not permanently dependent on external support, and how do we deploy clinical AI in an environment where the data infrastructure is still being built.

These are the questions this practice is designed to answer. Vendor-agnostic, operator-led, and built on direct experience of doing this in a market that faced the same questions not long ago.

Engagements are available across the following markets. Remote advisory is available for all. In-country work is available on request.

West Africa

Nigeria Ghana Senegal Ivory Coast

East Africa

Kenya Rwanda Tanzania Ethiopia

Southern and Central Africa

Angola Mozambique Zambia Botswana DRC

Other Emerging Markets

South Asia Southeast Asia Pacific Islands

Advisory across the full technology lifecycle

From the first platform decision through to enterprise AI deployment. All engagements are advisory-first and vendor-agnostic.

The GCC built modern healthcare infrastructure from a low base. Africa is at the same inflection point.

The problems are structurally similar: greenfield decisions, government and private investment coming in simultaneously, vendor pressure to lock in platforms early, and a shortage of experienced operators to govern the process.

Greenfield experience

Having built clinical technology infrastructure from early-stage deployments across the GCC, the patterns of what goes wrong in greenfield implementations are well understood. Most of them are avoidable with the right governance in place early.

Vendor-agnostic position

No commercial relationship with any EMR vendor, implementation partner, or technology reseller. The advice is independent. In a market where vendors are actively competing for long-term contracts, that independence has real value.

Government health system experience

Experience working with government health authorities, semi-government organisations, and DHA-regulated environments in the UAE. Understanding how public sector procurement, governance, and decision-making works is directly applicable.

Full stack, not just EMR

Advisory covers the complete technology environment: ERP, supply chain, laboratory, pharmacy, radiology, and integration architecture. Healthcare in emerging markets requires a systems view, not a single platform focus.

Builder, not just advisor

Hands-on experience building clinical applications, supply chain tools, and AI integrations that solve real operational problems. In markets where off-the-shelf solutions do not fit, knowing what is actually buildable matters.

GCC as a reference market

The UAE and broader GCC have completed a healthcare digitisation journey that African markets are beginning. Access to that reference experience, including what worked, what did not, and what the vendors said versus what they delivered, is directly useful.

Built on 18 years of doing the work

Outcomes from healthcare technology engagements across the GCC, India, and APAC. The same operator experience now available to emerging markets.

40+
Hospitals

Oracle Health deployments and optimisation engagements across government, semi-government, and private healthcare organisations.

First
OCI Migration Globally

Oracle Health Millennium migrated to Oracle Cloud Infrastructure at King's College Hospital Dubai. Zero clinical downtime.

200+
Physicians on Ambient AI

Enterprise AI rollout across a multi-site health system. Documentation quality improved and administrative burden measurably reduced.

$3M
Monthly Revenue via FHIR

Digital platform delivering measurable financial impact through omnichannel patient experience without replacing the EMR.

2 months
PACS Implementation

Fujifilm PACS implementation led personally from contract to go-live. Radiology turnaround time reduced 40% through integrated AI.

$6M+
Clinical Cost Savings

Medication safety and clinical nutrition programmes delivering measurable harm prevention and cost reduction through analytics and decision support.

Let's have a conversation.

Whether you are evaluating a platform, planning a digital health programme, or advising on a healthcare investment in an emerging market, a direct conversation is the right place to start.